Unit 4 - Big Box Project

 
 

Our intended audience was people with healthy lifestyles and nature-lovers. Granola bars, in general, appeal to people of these lifestyles, but we included distinct visual cues to really catch the eye. The choice of using vibrant colors and gradients makes the package unique and outstanding when compared to most packages by other brands. A strong green and intense sunset gradient sky draws attention. These colors are further supported by the classic brown shade of the mountains, serving as a constant to the rest of the package’s hues.

The art style is likely to attract creative-minded individuals. The elements used in the package are strong with being overwhelming. An asymmetrical design across the sides helps maintain a spontaneous balance. Important text is used in white to contrast from everything else.